Cheltenham Pedestrian Wayfinding
Cheltenham Borough Council, in association with Gloucestershire County Council, sought to implement a new bespoke signage for a pedestrian wayfinding system for Cheltenham town centre. Working alongside the scheme designers, a new signage family was developed to enhance key routes, transport links, and public information for residents and visitors alike.
It was important to create a signage system that was easy to understand as well as one that complemented the traditional and historical surroundings of Cheltenham. The freestanding monolith, fingerposts and wall-mounted signs in the final designs can be installed in a range of sizes to best suit the area where the signs are required.